Consulting

Think, plan, and act networked.

Creative travel and event management for sustainable results

For more than 50 years, leading sports clubs and associations in Germany and Europe have relied on the expertise of HRG Sports Europe. We support our clients in strategic issues as well as in operational planning and implementation in the business segments of sports travel, business travel, and events.

We offer you a PLUS of personal advice and support, in addition to full service, result orientation, and the highest quality standards. Our expertise is based on the implementation of over 800 international match trips and 650 club trips, numerous major sporting events, as well as incentives and events - both with and without a sporting element.

Our services

Internationalisation

Strategic market expansion through international promotion tours and training camps.

Major sporting events

From the complete application to handling travel and hotel logistics for the event.

Events

From the creative concept to the operative implementation and detailed post-processing.

Managing business travel

End-to-end processes and modern technology for your business travel management.

Internationalisation

Use the off-season to expand the market

Thanks to numerous title wins, top German sport enjoys a high level of recognition worldwide. Use this for growth through internationalisation! Strategically develop your club into a global brand! With our own representative offices in more than 140 countries worldwide, we assist you with opening up new growth markets, for example in the USA and Asia. We offer you a PLUS of personal advice and support for planning and implementing your promotion tours and training camps.


  • Checking suitable flight options

  • Luggage & customs regulations, visa regulations

  • Transfer logistics

  • Destination management & on-site tour guide

FC Bayern Munich in Asia

Bayer 04 Leverkusen in China

FC Bayern Munich in the USA

Major sporting events

From consulting to implementation

Participating in sporting competitions and organising events with a large number of participants, spectators, and media representatives demand a high degree of strategic-conceptual and operational responsibility. We advise you from the application phase to the implementation of major sporting events at home and abroad, such as world and European championships, international and cup matches, UEFA Champions League, and UEFA Europa League. Rely on our PLUS of experience in travel, logistics, accommodation, and events.


  • Accommodation concepts tailored to target groups

  • Securing and managing hotel contingents

  • Mobility concepts for all target groups

  • Compiling application documents

  • Team services, delegation, and destination management

  • Event organisation, supporting programmes

FIFA World Cup 2006

FIFA Women's World Cup 2011

UEFA EURO 2024 application

Ryder Cup 2022 application

Event consulting

Thrilling experiences for sustainable success

HRG Sports Europe assists you with the complete project management or with specific parts of your event - from a strong concept to the complete implementation and follow-up, including participant management. We also advise you on how you can send positive incentives for your guest groups through incentive trips. With our experience and a PLUS of passion we conceive your experiences creatively, successfully, and tailored to your requirements!

Business travel consulting

Weltweit mobil mit HRG Sports Europe

HRG Sports Europe will advise you before, during, and after your business trip. We are also your reliable partner in business travel management for travel costs and process optimisation. We analyse which travel management tools are best suited to you. Thanks to our worldwide connections, we offer you a PLUS of international expertise in travel management.

Your contact for sports consulting

Tanja Kuhls

Senior Project Manager Sports Consulting

P: +49 (0)69 222 280 718

E: Tanja.Kuhls(at)hrgworldwide.com